Cargill AMC

Overview

Cargill's Animated Market Center is a high-resolution interactive display that shows the process of creating Cargill's various products through beautiful line animations. Users select a product from a 96" touchscreen and see the steps involved in creating common ingredients and delivering it to a customer -- from planting seeds, harvesting crops, quality assurance, and packaging. Each of the eight featured products has a beautiful process map with animated icons to enrich the experience. Selecting any given step opens a modal window with various photographs to learn more about every step of the process, elevating the stories of those involved.

Details