Betches

Overview

Betches is a hilarious and empowering media brand with millions of subscribers on social media. In addition to maintaining their content-focused main website (betches.com), I have created many websites for Betches. One key project was the redesign and development of a mobile-optimized Shopify storefront (shop.betches.com), built in the Liquid framework and Javascript. The redesign led to a significant increase in mobile traffic by 31% and an 8% increase in conversions. For the launch of the Faux Pas Cocktails brand, I built digital quiz applications for sharing and promotion on social media while guiding a third-party agency that developed the brand's main website. I've helped the company save time, such as adding automation features to automatically import podcast content, totaling 3,235 episodes at the date of writing. In addition, I've created various standalone websites to market individual events and promotions, including the signup pages and workflows for 11+ email newsletters.

Details