Banner ad campaign*

Overview

Even if your ad blocker has hidden them, banner ads are a critical piece of infrastructure for the web, powering advertisements that directly fuel the business model of the websites you visit every day. For this client, I built banner ads to target millions of customers across 20+ publications and 5 languages. Banner ads are a unique challenge in and of themselves - they have strict technical requirements regarding filesize, dimensions, speed, and packaging for delivery. For this campaign, working with a designer, I hand-coded over 100 unique banner ad combinations in 5 languages, requiring extensive testing and organizational skills.

Details